Waterproof and Waxed Jackets…. A Brief History

Waterproof and Waxed Jackets are very popular in the United Kingdom, this is due to many reasons one being the ridiculous changeable British weather!

As it’s St Georges Day, we have been looking at British Brands and how they have developed and evolved over the years.

Waterproof jackets are made up of fabric which has been treated to prevent water penetration. Waterproof garment were first intended for industrial use and were designed for function rather than style.

This has dramatically changed in the past 10 years or so. Men are becoming more and more style conscience, so waterproof jackets, even for work need to have an element of style to them.

The term ‘Waterproof’ refers to conformance to a governing specification and specific conditions of a laboratory test method.

The normal types of waterproof jackets are usually natural fabric coated with waterproofing material.

The first Waterproof coat was created in 1823 in the Mackintosh family textile factory. They invented the waterproof cloth and in 1830 they merged with clothing company Thomas Hancock resulting in the production of the rubberised coats which spread all over the UK. The British Army and the UK Police force were using these types of jackets and coats.

Over the years the coats have had problems, in particular melting in hot weather, so testing and experimentation helped solve many problems.

Today waterproof coats still proof popular for the modern everyday man aswel as the outdoor nature lover.

Waxed jackets

Waxed jackets have proved very popular over the past few years too. Barbour, which was mostly used by farmers and outdoor folk including hunting, shooting and fishing, has now made it into the main stream fashion line, resulting in many high street stores producing their own versions of the traditional Barbour.


A waxed jacket is classed as a type of rain coat made from waxed cotton. The cotton jackets are made water resistant by paraffin based waxing, which makes the jacket highly water resistant, breathable and without the stiffness and yellowing with age. These jackets need to be warm so they typically have a leather collar and tartan collar.


Men’s Designer Jackets come in a number of brands, shape, sizes and colours. To view a wide range of jackets, Including Barbour, Belstaff, Pretty Green, C.P Company and many more head over to Aphrodite Men’s Designer Jackets.




For England and Saint George

Saint Georges Day is upon us on the 23rd April and what better way to celebrate a true British day than with 10% off a selection of British Brands with Aphrodite online. This offer is available on the following brands Barbour, Burberry Brit, Pretty Green, Paul Smith Jeans, Clarks Originals, Grenson and Fred Perry. By simply entering the discount code SAINT10 at the checkout you will receive your 10% off these brands only. Hurry offer ends midnight next Monday 23rd April.

You can also be entered into a competition to win yourselves a friend or family member a fantastic pair of men’s Clarks Originals shoes or boots simply by login onto the Aphrodite Facebook page liking the page and entering in your details. This will automatically enter you into the competition which will be running up until midnight 31st May 2012. Good Luck!

Mens Essentials – Polo Shirt

The Polo Shirt is the staple for any man’s wardrobe, whether it be a summer or winter style, it’s a must have.  It has always been an everyday, easy to wear clothing essential and its bang on trend even more now than ever before.

Polo shirts can be worn and styled in a number of ways which can instantly change the feel of the outfit.

These Shirts stem back to the 19th Century, where it was better known as the Tennis Shirt. Although today, it is still considered a sporting Shirt with Golf and Tennis as the two main offenders, this is still putting some gents off wearing these.

Layering a Polo Shirt up with a top below can add a totally new dimension to the traditional style, while adding depth and warmth to the look. If you are going to layer up, make sure you can still see part of the sleeve, hem and collar, which let people know it’s layered. If the Polo is shorter, it’s a great way to help elongate the polo.  Keeping the collars up adds to the casual feel. Polo’s can be teamed with almost anything, jeans, chinos and shorts.

Olly Murs is a perfect example of the modern day man wearing polo shirts and styling them perfectly, taking inspiration from the 80’s era. Olly teams his polo with darker jeans, rather than the washed out look, which give a more casual feel to the outfit.


For the past few seasons more and more brands are bringing out the traditional Polo Shirt with a modern twist, weather that be their own brandings style being translated onto the garment, bringing fresh new ideas with exciting new elements to plain shirts.

The new Spring/Summer 2012 collections are set to be full of interesting and inspiring designs and colours of Polo Shirts.