Celebs Wearing Belstaff

Ewen McGregor and Charlie Boorman are both pictured wearing Belstaff jackets in this photo. The pair teamed up for the hit tv series Long Way Down and Long Way Round.  Wearing Belstaff jackets, the pair ventured off on their motorcycles in exhausting conditions to produce a quality tv programme which is now available to download from online stockists.

The individual jackets are actually a new style of jacket commissioned by Belstaff for the programme. Cordura 1500 was the chosen shell to protect the pair in the event of falling from their bikes and is perfect for the variations in temperatures that the pair faced.  The jacket is now commonly known by Belstaff as the ‘Long Way Down jacket‘

Buy Long Way Down priced at £10.99 from Play.com

A Question Of ….

This week has seen the official launch of a new brand at Aphrodite Clothing, A Question Of.

The brand’s mission statement is to ‘make sustainable living a simple choice’. Their t-shirts are all made in Africa, helping to support the living and working conditions of the people of Africa, treating them with fairness and respect under the fair trade conditions.   Love and respect for the environment is key to their ethos along with making a better tomorrow. Eco friendly materials are used to reduce the impact on the environment and ranges made with pure organic cotton to offer sustainable craftsmanship.

A Question of is trying to take a new direction for the graphic tee’s, fostering diversity and creativity. A new way of thinking, ideas and inspiration have produced this brand which have created and fashioned some original and imaginative tees.

With only four Official Stockists in the United Kingdom, Aphrodite Clothing is pleased and extremely excited to welcome this exclusive brand on board.

Aphrodite Clothing

 

Waterproof and Waxed Jackets…. A Brief History

Waterproof and Waxed Jackets are very popular in the United Kingdom, this is due to many reasons one being the ridiculous changeable British weather!

As it’s St Georges Day, we have been looking at British Brands and how they have developed and evolved over the years.

Waterproof jackets are made up of fabric which has been treated to prevent water penetration. Waterproof garment were first intended for industrial use and were designed for function rather than style.

This has dramatically changed in the past 10 years or so. Men are becoming more and more style conscience, so waterproof jackets, even for work need to have an element of style to them.

The term ‘Waterproof’ refers to conformance to a governing specification and specific conditions of a laboratory test method.

The normal types of waterproof jackets are usually natural fabric coated with waterproofing material.

The first Waterproof coat was created in 1823 in the Mackintosh family textile factory. They invented the waterproof cloth and in 1830 they merged with clothing company Thomas Hancock resulting in the production of the rubberised coats which spread all over the UK. The British Army and the UK Police force were using these types of jackets and coats.

Over the years the coats have had problems, in particular melting in hot weather, so testing and experimentation helped solve many problems.

Today waterproof coats still proof popular for the modern everyday man aswel as the outdoor nature lover.

Waxed jackets

Waxed jackets have proved very popular over the past few years too. Barbour, which was mostly used by farmers and outdoor folk including hunting, shooting and fishing, has now made it into the main stream fashion line, resulting in many high street stores producing their own versions of the traditional Barbour.

 

A waxed jacket is classed as a type of rain coat made from waxed cotton. The cotton jackets are made water resistant by paraffin based waxing, which makes the jacket highly water resistant, breathable and without the stiffness and yellowing with age. These jackets need to be warm so they typically have a leather collar and tartan collar.

 

Men’s Designer Jackets come in a number of brands, shape, sizes and colours. To view a wide range of jackets, Including Barbour, Belstaff, Pretty Green, C.P Company and many more head over to Aphrodite Men’s Designer Jackets.

 

 

 

For England and Saint George

Saint Georges Day is upon us on the 23rd April and what better way to celebrate a true British day than with 10% off a selection of British Brands with Aphrodite online. This offer is available on the following brands Barbour, Burberry Brit, Pretty Green, Paul Smith Jeans, Clarks Originals, Grenson and Fred Perry. By simply entering the discount code SAINT10 at the checkout you will receive your 10% off these brands only. Hurry offer ends midnight next Monday 23rd April.

You can also be entered into a competition to win yourselves a friend or family member a fantastic pair of men’s Clarks Originals shoes or boots simply by login onto the Aphrodite Facebook page liking the page and entering in your details. This will automatically enter you into the competition which will be running up until midnight 31st May 2012. Good Luck!

Mens Essentials – Polo Shirt

The Polo Shirt is the staple for any man’s wardrobe, whether it be a summer or winter style, it’s a must have.  It has always been an everyday, easy to wear clothing essential and its bang on trend even more now than ever before.

Polo shirts can be worn and styled in a number of ways which can instantly change the feel of the outfit.

These Shirts stem back to the 19^th Century, where it was better known as the Tennis Shirt. Although today, it is still considered a sporting Shirt with Golf and Tennis as the two main offenders, this is still putting some gents off wearing these.

Layering a Polo Shirt up with a top below can add a totally new dimension to the traditional style, while adding depth and warmth to the look. If you are going to layer up, make sure you can still see part of the sleeve, hem and collar, which let people know it’s layered. If the Polo is shorter, it’s a great way to help elongate the polo.  Keeping the collars up adds to the casual feel. Polo’s can be teamed with almost anything, jeans, chinos and shorts.

Olly Murs is a perfect example of the modern day man wearing polo shirts and styling them perfectly, taking inspiration from the 80’s era. Olly teams his polo with darker jeans, rather than the washed out look, which give a more casual feel to the outfit.

 

For the past few seasons more and more brands are bringing out the traditional Polo Shirt with a modern twist, weather that be their own brandings style being translated onto the garment, bringing fresh new ideas with exciting new elements to plain shirts.

The new Spring/Summer 2012 collections are set to be full of interesting and inspiring designs and colours of Polo Shirts.

 

 

David Beckham Style Icon… How To Dress Like The Man Himself!

 

David Beckham is one of the most stylish men around at the minute, men want to be him, women want to be with him… and I personally wouldn’t blame any of you for this guilty pleasure! He seems to be able to pull any item of clothing off with minimum effort and be bang on trend all year round (apart from a few slip ups during his career… we won’t mention the matching black leather Versace outfits him and Victoria were papped sporting at a party the Italian Label hosted in 1999. Yes David you should be ashamed!)

As we all haven’t got the wages of a multi-millionaire footballer, you might think this look can’t be achieved.. Think again! The secret is to mix things up a bit.

David Beckham has some staple pieces of his wardrobe which are must haves for any man. Included in these are the sunglasses, belts with lots of hardware, hats (all kinds and colours), thick wolly scarves, bags and logo T-shirts. But the main element is the jeans. Distressed Jeans which are worn and faded in all the right places, slim fit and boot cut, which gives the fitted but baggy look in all the right places. Starting with these pieces and adding to them you will soon be a trend setter amongst your friends, get a few tattoos and your half way there!

 

Stone Island Mussola Prismatica Field Jacket

The Stone Island Mussola Prismatica Field Jacket certainly has that wow factor that fans of the brand are attracted to.  Affectionately known as the ‘toffee wrapper’ jacket because of it’s glossy appearance, this eyecatching jacket is made from a unique fabric to Stone Island. Mussola Prismatica is created by joining a lightweight cotton muslin material to glossy transparent polyurethane film.  Double dye formulas are used in the base of the material to capture the colour which results in the deep and striking tones that you see in this fabric.

The material is wind and water resistant but also refracts light which enhances the strength of the colour in the garment as well as helping the surface material to appear to have a 3D effect.  The chest area has two horizontal zip pockets and two lower velcro fastening pockets for storage.  The adjustable cuffs are also fastened with Velco along with the wind flap which conceals the full zip up fastening.

This stunning jacket is available in limited numbers.  It is available to buy from Aphrodite Clothing in Sunderland, UK – a Stone Island Official Stockist

Our Legacy Clothing

Our Legacy is one of the most talked about brands in the mens fashion industry at the moment. Hailing from Sweden, Our Legacy is a brand which focuses on simplicity and originality.  Their brand of no-frills clothing are hitting the headlines throughout Europe and each season, they are coming up with clothing that is redefining mens classic pieces of clothing.

Co-founders Cristopher Nying and Jockum Hallin use a selection of European fabrics to create comfortable pieces of clothing that are understated but you would be proud to wear.  They take old favourites such as sweaters and jumpers and ensure that the best quality fabrics are sourced to give theses original classics a new lease of life.

The simple Our Legacy Perfect Tee is one such example of such clothing.  It is a simple crew neck t-shirt which looks like most items of a similar nature but feel 100% better to touch.  Layered up with some clothing, especially an earthy looking Barbour Jacket would set it off.

View the official Swedish Our Legacy website here

Barbour Neigh Jacket

The Barbour Neigh Jacket is a stunning designer jacket for Spring/Summer 2010 from outdoor Heritage clothing brand, Barbour.  Finished in a stunning Blue colour, it has contrasting white buttons and toggles throughout to make it  a real stand out piece.

The Neigh jacket actually looks like a moutain parka but is quite light in weight.  Offering a full zip up fastening feature as well as a fold over wind flap which buttons down to protect you from the elements, this jacket is ideal for the Spring/Summer days when it’s not so warm.  Never before have Barbour created something that looks like this jacket but we feel that it’s a move in the right direction from Barbour who are looking to edge their way into the mens designer clothing market more and more with every passing collection.

Available to buy from Aphrodite Clothing priced at £200 – Barbour Neigh Jacket

20% Off Barbour In Sale

There’s a massive 20% off Barbour over at Aphrodite Clothing.  The sale is set to run for the next few days on the run up to Christmas.  There is a massive selection of mens designer jackets and clothing such as the Barbour International, a selection of quilted, waxed and other jackets/coats.  There is still time to get it delivered for Christmas if you are purchasing for a loved one but stock won’t last forever at these prices.